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Posts Tagged advice
Alexa, the other white meat. Yes, my indications through research show Alexa increasingly influential in todays internet search climate. All the while the Internet Archive (www.Archive.org) gobbling up the internet in large chunks (aided by Alexa) as fast as new storage can be purchased (one major reason NOTHING on the internet never really goes away.)
Upon cutting the ribbon for any new site creation of mine I’ll add SEO (search engine optimization) for Alexa (just behind Google, Bing (MSN Search in new clothes), and Yahoo) to my short list of things to do – Now !
- As in the proverbial Search Engine Optimization 101 – Make sure your site is already complete with your intended site TITLE, META META description, META keywords, and META robots tags as well as having a valid ROBOTS.TXT file present in your web root.
- Check to see if your site has already been indexed by Alexa by inputting the URL (minus the http and www) into the Alexa “Find sites about” (top center) search box (if not, Alexa will automatically create a page for the site upon your search prompt.)
- Update your listing by entering your site URL and inputting your desired data in the “Site Information Editor”. Note that Site Title and Site Description fields appear to be able to hold a rather large amount of text (another opportunity to add juicy keywords to your descriptive text.) Yes, it may take days to weeks for your listing to finally be updated but I find the wait worth the while. When given the choice, I’ll prefer to opt for adding the INFO.TXT file to my web root rather than the email validation method as it seems to be the more permanent option while implicit in serving both Alexa and the DMOZ Open Directory Project search as well (two birds, one stone.)
It’s been many years since blogging had been initially introduced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.
What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.
Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:
- Make your clients or customers abreast on your website’s alterations. Your new products, referral, and affiliate websites could also be announced through your blog.
- Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than search able information that could be easily accessed by anyone browsing the web, right?
- Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.
There are many people and site owners that will try and push their own particular advice on proper browser cookie handling upon you – unfortunately most of the popular advise out there is patently WRONG. Using an improper cookie handling procedure will likely cause you to miss credit for offers that would have normally credited if only you new the secrets behind the offer tracking and crediting system.
Before I go on… If you have no idea what a browser cookie is I would suggest that you take a look at The Unofficial Cookie FAQ or browse on over to the Wikipedia article on the HTTP cookie.
Some people and anti-spyware software would have you believe that all browser cookies are bad (especially “tracking cookies”.) When it comes to paid survey, incentive, GPT, and PTS sites (hereafter referred to as the “incentive site” for the sake of simplicity) cookies are your very best friend.
How do incentivized offers track? Most use a combination of tracking cookies, the single pixel gif, a sub-id containing your site membership information, and your unique ip address.
- When you click on an offer/survey the incentive site’s software will note your click.
- You then will be sent to the offer’s url with a sub-id usually containing your incentive site user name appended to the end of the url. Though is may seem instantaneous and direct on pretty much any connection other than dial-up, your browser is actually being sent on a wild goose chase of many different urls to get to your final destination (incentive sites use sponsor (or “CPA” / “affiliate”) networks as a source of their offers – those sponsor networks usually get their offers from other bigger sponsor networks.) The only way to properly make sure that everyone the should be paid for your “lead” will be paid is to send you through a daisy-chain of successive URLs (each noting and crediting themselves your lead.)
- Ok, you arrive at the survey/offer. You fill out information, make a purchase, or perform whatever “action” is required to generate credit. This is where the tracking cookie and single pixel gif come into play. Once the action is performed then you are usually sent to a confirmation page that will place a cookie on your computer eventually reporting to the original incentive site that you have indeed completed the required action for credit.
- Another reporting method is the mysterious single pixel gif. This is a uniquely named image (picture) file that is so small (1 pixel by 1 pixel) that it is invisible to you that is placed on the confirmation page. The gif is uniquely named so that it specifically and only refers to you specifically. The offer’s web server knows that you have completed an action when a request is made to “show” that one pixel gif (known as the gif “firing” in the industry.)
- If the offer site notices that you already have a cookie on your system from a previous session at that site (indicating that you are NOT a “unique lead”) then it may internally note this, allow you to continue, though ultimately report to the incentive site that you are not qualified for the incentive (ouch!) The same goes for if you are recognized by your ip address or entered information such as your name, email address, etc.) Your ip address also plays a part in identifying if your are within the required geographic location for that offer.
- Once you are done viewing/completing the survey/offer, close browser window of leave the site, and end up back on the original incentive site then the tracking cookie reports that you have or have not qualified for your incentive.
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