Alexa, the other white meat.  Yes, my indications through research show Alexa increasingly influential in todays internet search climate.  All the while the Internet Archive (www.Archive.org) gobbling up the internet in large chunks (aided by Alexa) as fast as new storage can be purchased (one major reason NOTHING on the internet never really goes away.)

Upon cutting the ribbon for any new site creation of mine I’ll add SEO (search engine optimization) for Alexa (just behind Google, Bing (MSN Search in new clothes), and Yahoo) to my short list of things to do – Now !

1. As in the proverbial Search Engine Optimization 101 – Make sure your site is already complete with your intended site TITLE, META META description, META keywords, and META robots tags as well as having a valid ROBOTS.TXT file present in your web root.
2. Check to see if your site has already been indexed by Alexa by inputting the URL (minus the http and www) into the Alexa “Find sites about” (top center) search box (if not, Alexa will automatically create a page for the site upon your search prompt.)
3. Update your listing by entering your site URL and inputting your desired data in the “Site Information Editor”.  Note that Site Title and Site Description fields appear to be able to hold a rather large amount of text (another opportunity to add juicy keywords to your descriptive text.)  Yes, it may take days to weeks for your listing to finally be updated but I find the wait worth the while.  When given the choice, I’ll prefer to opt for adding the INFO.TXT file to my web root rather than the email validation method as it seems to be the more permanent option while implicit in serving both Alexa and the DMOZ Open Directory Project search as well (two birds, one stone.)

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Tags: advice, Alexa, Alexa Rank Enhancer, bing, google, rank, SEO, submission, tips, tricks, yahoo